PAU WANG

雄獅集團為台灣最大旅行服務公司，服務國際與國內顧客，因產品品牌與產品線之細分，品牌頻道與通路識別漸漸獨自一格，採用之元素iocn也漸紛雜化，配合公司策略，整併符合品牌以及旅遊產業需求一致性之icon font規劃，協助提升辨識性、一致性、形象統一，此次設計流程更考量前中後端之工作流程，一並考慮，提升icon font對每個階段性工作效率之提升。

Lion Travel Crop. is the biggest travel agency in Taiwan ,servicing international and domestic customers. Each brand style and channel are different due to TA and product features.Too much kind icon result in the difficulty to manage. So we considered the USER scenario not only the customer but also including the planning、engineering etc to level up efficiency and identification.